Did you know that, according to comScore, 1,890 searches take place every second, and 80% of search engine users never venture beyond the first results page? Today’s consumers are online, and reaching them depends on ranking well and ranking organically. How can marketers use SEO tactics to generate leads and drive sales?
Cross Platform Compatibility
According to research firm McKinsey, smartphones and tablets account for 44% of global computing. The number of Americans using smartphones is steadily increasing as well, with as many as 145 million owners as of September 2013, according to comScore. Moreover, users are notoriously impatient, and an overwhelming 79% will abandon pages with performances issues (often in favor of a competitor). Marketers need to master SEO tactics on multiple levels, and ensure that rankings on mobile sites and mobile applications, for example, are also taken into consideration.
Quality Content Creation
Some of the most basic SEO tips no longer work. SEO tips and techniques are evolving, and often out of necessity, thanks to changes to Google’s search formula. Owing to algorithm updates like Hummingbird and (not provided), quick and easy SEO tips may be a thing of the past. Today’s SEO requires time, dedication, and push toward quality. Quality is especially important when it comes to unique SEO content.
Northwestern University professor Don Schultz reaffirms, “I really believe that content marketing is the future of all marketing.” Schultz’s opinion is far from unpopular and, in fact, a number of companies are implementing content-based SEO campaigns. Quality content is unique, well-researched, and provides considerable value to consumers. Marketers should also keep in mind that Google favors impeccable grammar and spelling.
Companies can no longer rely on quick SEO tips. Mastering cross platform compatibility and pushing for the best possible quality are just a few of the SEO tips and techniques that stand up to the test of time.