Why You Should Have a Blog

Complete link building

The term “blog” (the shortened form of “web log”) first came into existence in the late ’90s. And it’s been gaining momentum ever since. So much so that in the United States there is estimated to be more than 31 million bloggers, with social media like Facebook and Twitter giving blogging even more of a boost. But with all that competition, how do you help your blog gain more readers? By incorporating these basic SEO tips and techniques.

  • Frequency.%3Cbr%3EAny optimized content must be updated frequently to be effective. This goes for news stories, product articles, informational articles, and, of course, blogs. The promise of fresh updated content will bring a reader back for more, and if you deliver every time, they’ll tell a friend about it.

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  • Link-Building.%3Cbr%3ESome blogger SEO tips use blogs to enhance a site’s optimization, and some blogger SEO tips enhance the optimization of the blog itself. Link-building can do both. The blog can be used to link to another website in order to establish credibility. And a blog can also link to other entries in the blog itself in order to lower the bounce rate (how fast a reader leaves your site).

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  • Establish Readership.%3Cbr%3EThe goal of any blog is to get readers, obviously. But that readership can do more than just make you feel proud to have such a following. The more people who read your blog and link to it, the more likely a search engine will see your site as an authority on your given topic, and the higher you’ll rank in the search results. Which will gain you more readers. Which will get you more links. Which will help you rank higher in the search results. And so on.

Almost all SEO marketing tips will tell you that a blog helps your site, even if that site’s main focus is something other than blogging. Searchers are nearly 50% likely to stay longer on a site with a blog than on one without. Blogging is one of the most cost-effective and easy ways to boost your site traffic and help your SEO. Period.

What are your favorite blogger SEO tips? Feel free to share them in the comments below. And happy blogging!